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The Hidden Cost of Discounts: Why Value Matters More Than Price

The Hidden Cost of Discounts: Why Value Matters More Than Price

Selling your home is a significant milestone, filled with decisions that can affect not only your finances but also your peace of mind. One of the first choices many sellers face is whether to seek out the lowest commission rate or invest in comprehensive service. The appeal of saving money upfront is clear, but an exclusive focus on cost can come with hidden pitfalls.

Why the Lowest Commission Isn’t Always the Best Deal

It’s only natural to want to maximize the proceeds from your home sale. With rising property values and so much at stake, every dollar counts. Discount and flat-fee brokerages promote lower commissions as a simple way to keep more of your equity. But here’s a vital question to ask yourself:

Is focusing solely on finding the lowest commission really the best approach?

The answer isn’t as simple as it seems. Home sellers have choices when it comes to brokerage models whether that’s full service, discounted rates, or flat fees.

Opting for the lowest fee might seem like a smart, straightforward decision. If your only consideration is the lowest fee, you don’t have to look far and you might think you’ve found a great deal. Just make sure the "deal" you negotiated doesn’t come at the expense of full service, experience, expert guidance, and possibly thousands of dollars left on the table.

The smartest question is “What’s your commission, and how does that help me get the most money for my home?”

This is where a full service REALTOR® makes all the difference:

  • Market Expertise: Proven pricing strategies based on experience and intuition. 

  • Strategic Marketing: Multi-channel, targeted, and engaging exposure for your home.

  • Skilled Negotiations: Navigate the home selling process from day one, to secure the best terms and maximize your profit. 

  • Contract Mastery: Managing disclosures, contingencies, and deadlines with ease.

What to Ask Before You List

When deciding whom to trust with one of your biggest assets, consider these questions:

  1. How do you structure your commission, and what services are included?

  2. What’s your track record, and can you provide references?

  3. How will your approach maximize my net proceeds?

  4. What’s your strategy for marketing and negotiation?

  5. How do you support clients through hurdles and unexpected moments?

Take the time to interview candidates, check credentials, and dig into their service commitment. The best agents will be transparent about what they offer and happy to explain how their approach leads to better results.

When It’s Worth Paying for Value

A trusted REALTOR® does more than just unlock doors; they unlock opportunities. It’s easy to focus on what you’re paying up front—but what really matters is the expertise, dedication, and care you receive from your chosen professional.

Throughout my career as a REALTOR® in Regina, I’ve seen clients thrive with the right partnership. The reassurance that comes from dedicated service, honest advice, and consistent communication doesn’t just impact your sale price; it gives you control and confidence in the process. That’s real value, and it’s worth protecting.

Ask me about my service commitment to home sellers in Regina, Saskatchewan and area. It includes everything I know, that you need to know.

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