VIDEO: Home Buyer's: Why You Need Your Own Representation


So you drive by a house for sale… and you want to see it right away! Does calling the agent on the sign get you in sooner? Likely not. Do you believe that negotiating with the seller’s agent provides you an advantage? Think again!

Not having your own representation could be risky.
It’s important to understand that the listing agent and brokerage on the lawn sign represent the seller, so asking them to work for you creates what is called a dual agency situation. So, while it may seem easy to direct your questions to the listing agent, you can see that this creates an opportunity for conflict of interest.
If you do find yourself involved in a transaction where the agent or team is representing both parties, then it is important to understand the limited dual agency relationship, and that both parties must agree to dual agency, in writing, and in advance of either writing or accepting an offer.
Now… agents must treat all parties to a transaction fairly and equally; however, the listing agent’s main contractual obligation is to get the best price and terms of the sale for the seller.
As a buyer, you should be working with your own agent and have a plan in process for viewing listings when they come to market. Having your own representation gives you a professional in your corner representing your interests throughout the process.
If you have questions about this or need some independent advice, I’m always available.


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